OneInThree are Ross Elliot Cooper and Bugsy Riverbank Steele, a directing team known for their original visual interpretations: if there’s a problem that needs solving, you can bet that OneInThree will find an unusual solution to it.

The pair met at Central Saint Martins, where they studied graphic design and film. They regularly pioneer their own techniques, like in the mesmerizing masterpiece for Wild Beasts’s, ‘Brave Bulging Buoyant Clairvoyants', originally inspired by an Escher lithograph, 'The Print Room', and their expertly composed recent video for Everything Everything’s single ‘My Kz, Ur Bf’.

They have been nominated for a number of awards from the likes of Arena Magazine, O2 and D&AD, where their magnificent video for Badly Drawn Boy’s ‘Promises’ earned them an inclusion In Book in 2008. That same year, they received the most nominations of any new director at the Music Video Awards, where they were nominated for Best New Director, Best Art Direction for ‘Promises’, and Best Budget Video for the eighties-style video for The Teenagers’s single, ‘Make It Happen’. They have also directed music videos for such established artists as Bloc Party, Get Cape, Wear Cape, Fly, Ellie Goulding and V. V. Brown.

OneInThree have now also moved into the world of commercial filmmaking, where they are already in high demand. Their recent adverts for Trident showcase their talent for technical innovation, with its remarkable series of unexpected scene transitions. Other clients they have worked for include Ford, Trident, BNP Paribas, Sony Ericsson and O2.